The Handmade Luxury Sports CarThe Morgan Motor Company is a British motor car manufacturer. The company was founded in 1910 by Harry Frederick Stanley Morgan, generally known as “HFS” and was run by him until he died, aged 77, in 1959. Peter Morgan, son of H.F.S., ran the company until a few years before his death in 2003. The company is currently run by Charles Morgan, the son of Peter Morgan.
The AeroMax was first commissioned by a Morgan fan called Prince Eric Sturdza. But while the model was conceived as a one-off, the company was looking at ways to expand – and decided to build an exclusive production run of 100 in time to go on sale in 2008.
Essentially an Aero 8 with a roof, the AeroMax shares its aluminium-bonded monocoque suspension set-up and meaty BMW V8 powerplant with the roadster. But as with more recent versions of the drop-top, this latest model is 6cm wider than the original Aero 8, and has had its controversial bug-eye headlamps moved round to a slightly more conventional position.
The end result is a stunning machine that convincingly carries off the modern take on a classic design, and offers easily as much head-turning appeal as a Ferrari. Slip inside, and as is the case with the exterior, the AeroMax’s cabin serves up an interesting combination of traditional and hi-tech.
Asking £110,000 for what is essentially a £62,500 car with a roof seems cheeky. However, Morgan isn’t worried – the company has already sold a third of the 100 examples that it will build.
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